This is a little delayed, but given that we’re wrapping up 2020, it’s right on time, I guess. Over the past months, I’ve gotten into several discussions on ‘content.’ And more often than not, I get this confused gaze depending on which side of the coin I’m talking to. If…

Welcome to the first of a series of posts that will look at the ongoing streaming content wars. Here, we’re referring to the battle between various streaming services. Both Netflix and Amazon have highly popular streaming platforms with a plethora of licensed, purchased, and original content. Recently, we’ve also seen…

This is my first post in a few years, and I’ll ease my way in — I am doing a quick case analysis on media transactions and wanted to start with one of the more entertaining mergers as of late, CBS and Viacom. On the 4th December 2019, CBS and…

Absent holding the Las Vegas “Route 91Harvest” country music festival in a different venue, there is likely nothing event planners could have done to prevent the horrific mass shooting that killed 58 and injured more than 500 last month. …

Celebrity Economics 101: A Crash Course in Valuation Ever wonder how certain acts can command astronomical talent fees, yet someone more talented gets paid pennies on the dollar? Or how one DJ can get paid $100k, while a band of 5 gets paid a fraction the amount? Previously, there was a list of artist fees released online. Regardless…

In the times of the Roman Empire, gladiators fought beasts and the crowds waited for chariots to crash (like in NASCAR). We wouldn’t say that we share too many similarities today, however, a few things still ring true. One of which is promotions. Yes, you heard that right. During the…

Going digital with benefits… — The number of people wanting to involve themselves with an industry is a great indicator of how healthy that market is. Not only does that apply to the amount of people, but to the type of people as well. And it couldn’t be truer when it comes to sponsorship in…

It turns out that doing your research has maximum payoff Is it really that black and white? Regardless of all the effort that goes into the brand, promotion, F&B stalls that you personally handpicked, that giant inflatable rubber ducky you had installed, and the dozens of other artists on your…

…as a foreigner. So, you’re a top promoter. You’ve run successful festivals across the Americas and Europe. You’ve done mainstream, electronic indie, folk, rock and even country. …